With the proliferation of communication and network technology, data centers have become increasingly more important to maintain low latency and increase the pace of online services. This growth is driven by expanding needs for data processing, storage, and digital communication, which will naturally lead to higher energy consumption. Without sufficient investment in data centers and promotion of efficient energy use, generative AI is unlikely to realize its full potential. It is estimated that AI could unlock between 2.6 and 4.4 trillion dollars throughout the global economy if data center electricity demand is met. As a result, energy efficiency has become the primary concern for operators, surpassing even security.

Direct to consumer (DTC) genetic testing is a new and quickly growing business within the broader data industry. Companies such as 23andMe and AncestryDNA are leading the charge of publicly available testing kits that provide consumers with detailed analysis of their genetic makeup without involving a physician. How is collection and storage of this data regulated in the United States and EU?